Senior Analytics & AI Consultant · Amsterdam

I start with the
business question,
then tailor the technology.

From banking floors to enterprise AI. I don't just build dashboards, I build the analytics capability that lets organizations make confident decisions at scale.

150+ Solutions
300+ Trained
30+ Clients
18+ Years
see_what_i_do() ↓

// trusted_by

Cerebro
Cerebro Data analytics partner analytics
Avansas
Avansas E-commerce analytics e-commerce
Penti
Penti Retail analytics & reporting retail
IGDAS
IGDAS Energy sector dashboards energy
Carrefour
Carrefour Retail intelligence platform retail
Panasonic
Panasonic Sales & ops analytics manufacturing
Miele
Miele Premium brand analytics manufacturing
ING
ING Bank Financial data modeling finance
Vodafone
Vodafone Turkey Telecom BI transformation telecom
Infinitas Learning
Infinitas Learning EdTech data platform education
Noordhoff
Noordhoff Uitgevers Publishing analytics education
Bogazici University
Bogazici University Academic research analytics academia
Istanbul Metropolitan
Istanbul Metropolitan Municipal data governance government
TAV Airports
TAV Airports Airport operations BI aviation
Dogus Holding
Dogus Holding Conglomerate-wide reporting conglomerate
Yildiz Holding
Yildiz Holding FMCG analytics transformation fmcg
Cerebro
Cerebro Data analytics partner analytics
Avansas
Avansas E-commerce analytics e-commerce
Penti
Penti Retail analytics & reporting retail
IGDAS
IGDAS Energy sector dashboards energy
Carrefour
Carrefour Retail intelligence platform retail
Panasonic
Panasonic Sales & ops analytics manufacturing
Miele
Miele Premium brand analytics manufacturing
ING
ING Bank Financial data modeling finance
Vodafone
Vodafone Turkey Telecom BI transformation telecom
Infinitas Learning
Infinitas Learning EdTech data platform education
Noordhoff
Noordhoff Uitgevers Publishing analytics education
Bogazici University
Bogazici University Academic research analytics academia
Istanbul Metropolitan
Istanbul Metropolitan Municipal data governance government
TAV Airports
TAV Airports Airport operations BI aviation
Dogus Holding
Dogus Holding Conglomerate-wide reporting conglomerate
Yildiz Holding
Yildiz Holding FMCG analytics transformation fmcg

// what_i_do

Four ways I create value

Each role draws on a different slice of 18 years in analytics, banking, AI, and team leadership.

01

Analytics & BI Leader

TEAM LEADERSHIP, DATA STRATEGY & BI GOVERNANCE

Led 3 cross-functional analytics teams across enterprise organizations. Defined BI architectures and governance models for 30+ organizations. Drove adoption of data-driven culture across finance, marketing, and operations. 18+ years spanning analytics leadership, BI development, and digital transformation.

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What I Deliver

  • Leadership of analytics teams across product teams and business units
  • Data strategy: KPI frameworks, OKRs, measurement programs
  • BI governance design: standards, security, quality, lifecycle management
  • Hiring, coaching, and mentoring of analysts at all levels
  • C-suite stakeholder alignment ensuring analytics drives decisions
  • Platform selection and architecture guidance across cloud ecosystems

Roles I Match

Head of Analytics
Data Analytics Lead

Skills

10+ Years Analytics / BI Team Building & Leadership Power BI / SQL / Modern Platforms Data Strategy & Roadmaps KPI Frameworks Self-Service BI Adoption C-Suite Communication Governance & Standards Databricks / Snowflake Data Storytelling Mentoring & Coaching
02

Analytics Consultant

POWER BI DEVELOPMENT, DATA MODELING & DASHBOARD DELIVERY

150+ analytics solutions delivered across 30+ organizations. Built and governed Power BI environments serving hundreds of active users across sales, marketing, finance, and operations. Designed standardized reporting architectures adopted across multiple business units.

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What I Deliver

  • Interactive Power BI dashboards for executives and teams
  • Scalable data models using star schema, semantic layers, and optimized DAX
  • Data integration across SQL, Azure, Snowflake, Databricks, and Fabric
  • Row-level security, deployment pipelines, and workspace governance
  • Migration of legacy reporting into modern Power BI environments
  • Performance optimization of existing dashboards and datasets

Roles I Match

Power BI / Microsoft Fabric Consultant
Data Modelling Consultant

Skills

Power BI 8+ years Advanced DAX Star/Snowflake Schemas Power Query / M Microsoft Fabric SQL Azure Data Platform Enterprise Reporting Performance Optimization Stakeholder Management Agile Delivery
03

AI-Powered Analytics Consultant

AI READINESS, INTELLIGENT AUTOMATION & CONVERSATIONAL ANALYTICS

Built an enterprise AI Data Analyst application bridging business and AI capabilities. Certified through University of Amsterdam AI for Executives Masterclass and Microsoft AI Transformation program. Designed AI-driven automation workflows reducing manual effort across analytics operations.

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What I Deliver

  • AI readiness assessments to identify high-impact automation use cases
  • Workflow automation using Make, n8n, Power Automate, MCP and APIs
  • Conversational analytics: let users query data in natural language
  • AI-assisted reporting with Copilot, smart alerting, and auto-insights
  • Prompt engineering and orchestration for analytics workflows
  • AI governance frameworks: policies, guardrails, responsible practices

Roles I Match

GenAI / Agentic Analytics Consultant
AI Business Analyst

Skills

Generative AI (LLMs, RAG, Agents) Prompt Engineering Microsoft Azure Azure OpenAI Python API Integrations Stakeholder Management Data & Analytics Landscape Change Management Senior Stakeholder Management
04

Analytics Enablement & Training Lead

SELF-SERVICE BI ADOPTION, TRAINING PROGRAMS & DATA LITERACY

50+ training sessions delivered to 300+ professionals across finance, marketing, operations, and leadership functions. Designed and rolled out self-service BI adoption programs at enterprise scale, turning passive report consumers into confident data users.

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What I Deliver

  • Tailored Power BI training for technical and non-technical audiences
  • Self-service BI adoption strategies that reduce central team bottlenecks
  • Hands-on workshops covering DAX, data modeling, and data storytelling
  • BI governance playbooks: standards, publishing workflows, quality gates
  • Coaching and mentoring for analysts and citizen developers
  • Change management support to embed data-driven culture

Roles I Match

Analytics Enablement Lead
Data & AI Enablement Lead

Skills

Power BI Expert Advanced DAX Data Modeling Copilot / AI Features User Training Self-Service Analytics Dashboard Design SQL Stakeholder Engagement Data Governance Change Leadership Agile / SAFe
Umut Ozbay - Senior Analytics & AI Consultant in Amsterdam

Nice to meet you.

Here's my story!

I'm Umut Ozbay, a senior analytics and AI consultant based in Amsterdam. My career in data started at ING, where I spent 7 years in banking, working on credit risk assessment, portfolio monitoring, and policy development. That foundation shaped how I approach analytics leadership today: not as a technical exercise, but as the practice of turning data into better business decisions.

// track_record

Proven at Scale

18+
YEARS EXPERIENCE
150+
BI SOLUTIONS
1200+
USERS SUPPORTED
300+
TRAINED
30+
CLIENTS
7
YEARS IN BANKING
"

Analytics should feel smooth, fluent, quick: no friction between the question and the answer.

My mission: bridge the gap between business strategy and data capability, with infrastructure, AI, and the skills to sustain it.

// career_highlights

Where the Experience Comes From

2021 - PRESENT · Netherlands

Senior Analytics & AI Consultant

Power BI architecture eCommerce analytics training & enablement Analytics adoption

Leading analytics teams and designing large-scale Power BI architectures for enterprise clients including Infinitas Learning and Miele. Building governance frameworks, driving self-service BI adoption through hands-on training, and introducing AI into analytics workflows.

2017 - 2021 · Istanbul / Amsterdam

BI Consulting Lead

100+ dashboards 30+ clients D3.js cross-functional teams

Managed a BI consulting department at DCAT. Built data visualization teams and developed a custom analytics dashboard at CerebroAI.

2007 - 2014 · Istanbul / Amsterdam

Credit Risk & Policy, ING

7 years credit risk portfolio monitoring board-level reporting

Banking covering credit risk assessment, ESR evaluations, and credit policy development. The foundation of a business-first approach to data.

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Tools I Work With

Power BI Tableau SQL DAX Python Microsoft Azure Microsoft Fabric Snowflake D3.js SAP Analytics Cloud Make n8n Power Automate MCP LLM/RAG Supabase dbt Microsoft AI Foundry Google Analytics 4 Power Query
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// certifications

Credentials That Back It Up

AI for Executives

University of Amsterdam

2025

AI Transformation (AB-731)

Microsoft

2025

Dutch B1

Dutch Courses Amsterdam

2025

BSc Business Administration

Galatasaray University

MSc Sound Engineering & Design

Istanbul Technical University

Industries

Banking & Finance Consumer Electronics Ed-Tech BI Consulting Government / Public Sector AI & Tech Energy & Sustainability Marketing & eCommerce
// differentiators

What Sets Me Apart

Business Education, Not Just BI Tools

With a BSc in Business Administration and 7 years in banking, I ask 'what decision does this support?' before 'what tool should we use?' I direct data teams while staying close to what leadership actually needs.

I Build Teams, Not Dependencies

Every engagement comes with governance, documentation, and team training. The work sustains itself long after I leave. That's what separates a consultant from a contractor.

AI That Ships, Not AI That Demos

I've built a production AI analytics application and hold AI certifications from Microsoft and the University of Amsterdam. I help organizations implement AI where it delivers real value, not just proof-of-concepts.

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Portfolio

A selection of projects, frameworks, and thought leadership from 18+ years of analytics and data visualization work.

AIProductLLM

AI Powered Data Apps

Enterprise AI Data Analyst application enabling conversational analytics with LLMs and RAG patterns.

Enterprise Business Dashboards
BusinessConsultancyPower BI

Enterprise Business Dashboards

40+ dashboards for enterprise clients: CEO cockpits, sales, finance, operations, supply chain.

Booking Boost — Custom Analytics Platform
ProductDashboardD3.js

Booking Boost — Custom Analytics Platform

Full analytics suite built entirely with D3.js, tracking AI-powered bidding and dynamic pricing.

view_full_portfolio() →

FREQUENTLY ASKED QUESTIONS

Frequently asked questions

Are you available for freelance or interim work?
Yes, available for new freelance and interim engagements. Get in touch via the contact page.
Do you work remote or on-site?
Both. Based in Amsterdam, available remote and on-site across the Netherlands and Europe.
How do we start working together?
A short intro call to pin down the business question, then a concrete proposal with scope and timeline. Book it via the contact page.

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Let's talk

Whether it's a Power BI challenge, an AI initiative, or a conversation about data strategy. I'm always open to a good discussion.

Connect on LinkedIn Get in Touch
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